BOULDER, CO - Although popular in the eighties and early nineties, nationally available discount ski cards have been replaced by several good regional products. That is until now.

The Mountain Sports Club of North America launched on-line this past June at www.MountainSportsClub.com. This new online service is the home of a growing community of mountain sports enthusiasts.

Members use the service to plan their visits and activities in the mountains and gateway communities. Skiers, snowboarders, cyclists, backcountry adventurers, hikers, fishermen and general outdoor enthusiasts will be able to register and then download personalized value vouchers valid for savings and discounts at businesses and activities throughout North America.

Registered users/members will be able to enjoy savings in the following categories: lift tickets, lessons, shop services and rentals, online purchases, lodging and travel packages, restaurants, transportation, lessons and more.

There is a rapidly increasing use of coupons and promotions online combined with a focus on measuring response. A unique feature of the Mountain Sports Club program will be that each Value Voucher used for redemption will have the members/users name, address and email information on the voucher.

The consumer based service will be promoted at consumer ski shows, mountain events and festivals, sponsored emails, in partnership with specialty ski e-commerce and catalog retailers. Initial membership is forecast at between 50,000 and 100,000 members this first year.

To receive more information and get a free membership visit www.MountainSportsClub.com.